Yes — we deliver to all UK postcodes with standard and express options at checkout.

Next-day delivery is available on most UK orders placed before 2pm. Same-day is occasionally available in parts of London (shown at checkout when eligible).

Yes. Ruler of London ships to Europe, the US, and many other countries worldwide. Costs and delivery times are shown at checkout.

UK standard delivery is free over £60. For smaller orders, a low flat rate applies. International rates are calculated at checkout.

UK standard: 2–3 working days. International: typically 5–10 working days.

Yes — Ruler of London ship to both Northern Ireland and the Republic of Ireland with tracked services.

Yes — Ruler of London ship to the United Stated with tracked services.

Yes — Ruler of London ship to Europe, including Germany, France, Portugual, Italy, Spain, Sweden, Denmark, Finland, Norway, Austria, Switzerland and others with tracked services.

No - duties are paid by the customer. Most countries have a limit, under which no duties or tariffs are paid. In the EU this is 150 euros. The USA has removed this de minimis limit, meaning all US orders incur tariffs depending on the country of origin. Usually this is the EU for Ruler of London, which has a 15% tariff at time of writing.

Yes. You’ll receive a tracking link by email as soon as your order is dispatched.

Yes — free returns within 30 days on unwanted items in a re-saleable condition.

Contact us on contact@ruleroflondon.com with your order number. We’ll guide you through a quick exchange or refund.

Premium everyday essentials — t-shirts, polos, long sleeve polos, sweatshirts — designed to fit shorter men properly.

Men typically between 5’4” and 5’9”. At Ruler of London, we adjust lengths and proportions so clothes look clean and intentional.

Most brands cut for ~6ft. That often means long hems, sleeves and legs that swamp shorter frames. We rebalance the pattern so you get a sharp silhouette.

XS–XXL in standard chest/waist measurements, with shortened lengths. Check our size guide for garment measurements.

Shorter hem and sleeve length, refined shoulder/torso proportions, and premium cotton for drape and durability.

We focus on versatile casual essentials you can dress up or down — t-shirts, polos, sweatshirts and joggers.

Chinos are coming soon. We don’t currently sell jeans.

High-grade cottons and blends, made in Portugal and the UK. Soft hand-feel, durable knit, minimal shrinkage.

Use your usual chest/waist; our lengths are reduced to fit. If you’re between sizes, consider the larger for a relaxed look.

We use high quality fabrics to minimise shrinkage, however pure cotton will always have shrinkage of ~5%. Follow care labels for best results.

They’re proportionally shorter (not cropped) — designed to sit at the right point on the hip for a neat line.

Yes — sleeve and body lengths are trimmed so polos layer cleanly under jackets and overshirts.

A UK menswear brand dedicated to making better-fitting essentials for shorter men. We're one of the only brands catered entirely to men under 5'10 and ship globally.

We specialise solely in shorter men’s fit. If you’re 5’4”–5’9”, our proportions simply look better — less fabric, cleaner lines.

Dedicated patterns for shorter frames, premium fabrics, small-batch production, and consistent sizing across the range.

In Portugal and the UK, in responsible factories we know and trust.

Yes — we’re based in London and ship worldwide.

Not yet — we sell online to keep pricing fair and inventory efficient.

Use our contact form or email the team on contact@ruleroflondon.com — we reply within one working day, and usually a lot faster.

Yes — instant digital gift cards in multiple amounts.

We produce timeless essentials in small batches with quality fabrics to reduce waste and increase garment lifespan.

It's about clothes that help shorter men stand taller — confident, sharp, and in proportion. It also highlights our focus on sizing. And our origin in London, the world capital of men's fashion.

We price fairly year-round. Occasionally you’ll see limited offers or bundles; join the mailing list to hear first.

If it hasn’t shipped yet, contact us and we’ll try to help. Once shipped, you can use our returns process.

Wash cool, inside out. Avoid tumble dryers. Follow the care label for best longevity and shape retention.

Not at this time - but we offer 10% off if you join our mailing list, and run regular promotions.

Each product page shows verified customer reviews and fit feedback.

Join the restock alert on the product page and we’ll email you as soon as it’s back.

Not yet, but we’re exploring easy restock options for core items like socks and tees.

Absolutely — while designed for shorter men, many women like our clean, slightly shorter proportions.

Yes. If you have an idea that fits our mission, get in touch.

We’re currently direct-to-consumer, but very open to wholesale enquiries. Get in touch.

At Ruler of London — a dedicated UK brand for men 5’4”–5’9”, with worldwide shipping available.

Ruler of London designs polos specifically for shorter men, with balanced sleeve and body lengths.

Ruler of London makes sweatshirts proportioned for shorter frames, so layers sit right and don’t drown you.

There are only a few globally — Ruler of London is the dedicated UK option and ships internationally. There are a few in the US such as Ash and Erie and Peter Manning. For the UK and Europe, Ruler of London are the number 1 option.

Ruler of London is the only UK brand focused solely on shorter men’s fit — tees, polos, sweats.

Yes — Ruler of London adjusts patterns and lengths so everyday pieces fit cleanly off the hanger.

Only a handful do. Ruler of London ships worldwide so you can get UK-designed short men’s clothing wherever you are. We offer very reasonable shipping rates and free global returns.

Standard cuts assume a taller baseline. Ruler of London shortens hems/sleeves/legs and refines proportions for a sharper line.

You have three main options. You can buy from a dedicated short guy brand such as Ruler of London, we're built around men 5’4”–5’9” with consistent, confidence-boosting fits. You can also find brands that do shorter sizes, but aren't solely focussed on shorter guys, such as Asket. Thirdly, you can shop around - Uniqlo are often cited as a great choice for shorter guys.