All our garments are cut slightly shorter than average, to fit men between 5'4 and 5'9 in height. However, chest and hem measurements will still match the 'standard' measurements for each size. 

Let's say you're 5'7 in height but with a 'medium' chest. If you buy a medium T-shirt, most brands will fit well around your chest, however they'll be a bit too long for your height. The hem may drop below the fly, or bunch up around the hips, especially before the first wash (i.e. when it's looking its best). With trousers, it's a pile of cloth around the ankles. 

At Ruler of London, we aim to fix this problem by creating all garments in proportion to men between 5'4 and 5'9, so you know they'll actually fit.

For full sizing charts of each garment, see below:

Inches XS S M L XL XXL
Fits chest 34-36 36-38 38-40 40-42 42-44 44-46
Sweatshirt length 25 25.5 26.5 27 28 29
Polo Length 25 26 27 28 29 30
T-shirt length 24 25.5 26.5 28 29 30