Welcome to Ruler of London.

London has always been the world capital of men's fashion. Now we're adding our chapter. Ruler of London is designed for short men under 5'10 who want quality clothes that make them look great. We use the best fabric available, and manufacture sustainably in the UK and Europe. I hope you like it.

Jack, Founder of Ruler of London


Modest Man Square Logo

We're featured on The Modest Man

'Not only do they fit well, their fabric feels and looks to be of high quality.'

We were reviewed in 2024 by Ryan from The Modest Man - the #1 site for style tips for shorter men. Read the full article here.

Why Ruler is different

Collapsible content

Exclusively Shorter Sizes

We cater exclusively to the shorter gentleman. Many sites with shorter and longer sizes have much higher prices to compensate. We can offer better prices and more interesting designs. We only make clothes for short men: this is all we do!

Made with Fewer Air Miles

We source from trusted manufacturers in the UK and Portugal to limit air miles and ensure quality. We try to support the UK manufacturing industry wherever possible.

Sustainable Packaging

All our packaging is biodegradable, either paper or degradable plastic. No throwing away huge plastic mailers.

Quality fabric

We always select the best fabric, such as Supima or Organic cotton. This means colours fade less, and garments look better for longer.

How we make it fit