Welcome to Ruler of London.
London has always been the world capital of men's fashion. Now we're adding our chapter. Ruler of London is designed for short men under 5'10 who want quality clothes that make them look great. I hope you like it.
Jack, Founder of Ruler of London
Bestsellers
The Lightweight Polo - Multipack of 2
The Classic T-Shirt - Multipack of 3
The Long Sleeve Polo Shirt for Short Men

Clothes cut for shorter guys - how it works
Ruler of London purely makes great quality clothes for shorter men. We take classic garments like polos and t-shirts and shorten them, while keeping the width the same.
It's very simple. But the end result are clothes that don't bunch up, and make you feel great.
Shop all clothes for short men
As Featured On




We're featured on The Modest Man
'Not only do they fit well, their fabric feels and looks to be of high quality.'
We were reviewed in 2024 by Ryan from The Modest Man - the #1 site for style tips for shorter men. Read the full article here.
Why Ruler is different
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Exclusively Shorter Sizes
We cater exclusively to the shorter gentleman. Many sites with shorter and longer sizes have much higher prices to compensate. We only make clothes for short men: this is all we do!
Made with Fewer Air Miles
We source from trusted manufacturers in the UK and Europe wherever possible to limit air miles and ensure quality. We support the UK manufacturing industry.
Sustainable Packaging
All our packaging is biodegradable or recyclable. No throwing away huge plastic mailers.
Quality fabric
We always select the best fabric, such as Supima or organic cotton. This means colours fade less, and garments look better for longer.
How we make it fit
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Designed in London
Where do our garments come from?We're proud to support the UK manufacturing industry.
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Clothes that actually fit
How do we make it fit?We want to do one thing well: make quality clothes for shorter men.
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Built to last
What makes good quality?We don't do throwaway clothes. We make great quality garments that last.